Okto
Empower yourself with Defi
Secure multi-chain DeFi app. Swap thousands of tokens or earn from vetted DeFi opportunities with self-custody.
Designing end-to-end features, initiating early product concepts, and driving product growth for an international consumer-facing service.
Problem statement
We wanted to increase brand awareness and recognition, differentiate from all competitors.
​
By creating a new brand identity we had to create the trustworthy feeling around the brand.
The brand is associated with liquidity so we chose a sea creature.
The starting letter to make the brand familiar
Octopus as an animal represents intelligence and dexterity.
The visual narrative
The ocean bed is vast and unexplored, we look at it as the blockchain system that we need to tap into. Exploring the ocean bed as the blockchain, okto is your friendly buddy that will guide you and grant access to it in a decentralised space where no one can stop your limitless possibilities.
